When Johnson & Johnson discovered that diabetics felt embarrassed or inhibited about using their OneTouch device to measure blood sugar at mealtimes, they realized that they needed to rebrand.

The solution was a highly usable community website. Some diabetics have poor eyesight, so we took pains to satisfy needs for legibility and clarity. We helped create a place for diabetics to share experiences with each other, as well as, a place where they could get answers to their questions about lifestyle and health issues. The brief was to excite, motivate and delight. Ensure that users could easily find what they were looking for, learn something new and ultimately re-engage with the brand.

Large Story Worldwide