Eatnow is a web start-up that seeks to make finding and ordering food online easier and more fun. We worked on the branding and look and feel of the Eatnow website with the objective of making the process of ordering food a snap. We sought to design a website that made it easy to find and choose a restaurant, select food and drink choices and effortlessly process payments online.

Before we started designing Eatnow, we researched the psychology of colour related to food advertising and found some interesting facts. We found that a color scheme that incorporates warm colours encourages people to linger, leading restaurants to choose deep burgundy, burnt orange, and similar colors – these colours stimulate warmth and comfort. We also found that hot colours are some of the best colours used for advertising products like fast food. Bright red and yellow are hot colors, indicative of fire, and they stimulate excitement. Warm and hot colors will encourage people to eat more, which translates to revenue. Virtually all logos, advertisements and menus of fast food chains feature these colors, which is no accident.